Coca-Cola Cinema Challenge is a virtual reality experience with a recreational purpose in partnership with Coca-Cola. The experience was developed during the Kinepolis Ladies Night for the release of the film « Mamma Mia !

In Coca-Cola Cinema Challenge, you find yourself in a virtual cinema with Coca-Cola balls to throw and aim at targets appearing in front of you. Each hit target discloses part of the image on the cinema screen and give a score to participate to a game contest.