The Venice Challenge is a virtual reality experience with both recreational and promotional purposes. The experience was created within a contest organised by Luxair to win trips to Venice. In Venice Challenge you play the role of a Venetian gondolier, standing on his gondola and holding a paddle which is s stick with motion sensors. Your objective is to paddle as quickly as possible to the finish line.

The best players have travelled through the streets of Venice in 28 seconds for an experience of 2 minutes maximum.

Each day during the event “Benvenuti a Venezia”, the 10 best players won a trip to Venice.

The Venice Challenge experience takes place on a canal in Venice, in the festive streets decorated with ribbons and banners with a special Luxair branding on billboards and banners strapped to the buildings.